On January 30, 2024, Star And Moon Commercial Investment and Haoyu Catering Group signed a strategic cooperation agreement, officially launching “Star And Moon Haoyu Chongqing Hotpot” in Dubai.

Founded in 2013, Haoyu Hotpot originated in Chongqing—the capital of Chinese hotpot—and has remained dedicated to building an authentic Chongqing hotpot brand.

For over a decade, Haoyu Hotpot has upheld the classic Chongqing flavor profile of “numbing, spicy, fresh, and aromatic” in taste, while integrating modern aesthetics and user-friendly layouts in its space design, consistently providing customers with an immersive dining experience.

With its strong brand power, Haoyu Hotpot has received numerous authoritative industry awards, including：“ 
Top 10 Direct-Operation Hotpot Brands in China,
Top 50 Chinese Hotpot Brands,
Top 10 Spicy Hotpot Brands in China, 
Most Investment-Worthy Brand.”

Currently, the brand operates over 300 outlets, supported by an efficient and well-established management system and a mature regional operations team, continuously delivering diverse and high-quality dining services to customers. Haoyu Hotpot carries the rich cultural and culinary heritage of Chongqing.

Staying true to our brand mission of “inheriting the authentic flavors of Chongqing hotpot,” we are committed to enabling diners around the world to savor genuine cuisine while experiencing the unique charm and cultural value embedded in the Haoyu brand.

In addition to the continued expansion of its hotpot chain operations, Haoyu has also established a full industry chain layout across base ingredient production, central kitchen construction, cold chain logistics, and culinary talent training. The brand is devoted to building a modern and diversified catering service system to create a higher-quality dining experience.